Applied Strategic Management Case Study Example | Topics and Well Written Essays - 3500 words

Applied Strategic Management - Case Study Example However, the nature of their work and the type of organization they work for will determine how these common environmental factors are perceived - whether they are seen as positive or negative, threats or opportunities (Yvonne 15). Strategy is the most exciting part of manager's work in an organization because it gives the chance to put all his new skills to work. Strategic thinking involves a comprehensive analysis of a business in relation to its industry, its competitors, and the business environment in both the short- and the long-term. Ultimately, strategy is a company's plan to achieve its goals. Corporate managements often do not know clearly what they want or how they'll get there. Organizational strategy is about the effective processing, interpretation of, and response to, information both inside and outside the organization. Organizational strategy helps in bringing administrative efficiency and inculcate within element of success through several ways. Managers should keep informed about important factors and developments in both their external and internal environments. They can do this by constantly 'scanning' their environment, which is, by establishing and maintaining a network of contacts, maintaining good communication channels, keeping up-to-date in their field and monitoring important issues and activities. This proposal is going to provide a case strategic company analysis on The Body Shop. The focus of the report is to show strategic analysis of the company and the environment around it that influences the organization. An assessment of the organization's existing strategies and impact of the external environment with recommendations to improve will also be included 2. Introduction of selected organization: The Body Shop The Body Shop is an international public limited company and was founded in United Kingdom in 1976 by Dame Anita Roddick. The Body Shop is part of the L'Oreal family which is their parent company. Today the company has 2100 stores in 54 countries with a range of over 1200 products all animal cruelty free and many with fairly traded natural ingredients (Thebodyshopinternational.com) 3. Marketing Environment The Body Shop works in a clean environment where they have managed to keep their competitive edge. They work is a diverse environment and they also aim to encourage a healthy environment in the world by working against torture of any kind to humans and animals. Marketing activities are influenced by several factors inside and outside the business firm. These factors or forces influencing marketing decision-making are collectively called marketing environment. It comprises all these factors, which have san impact on market and marketing